While many will be relieved to see 2022 start quite good, filled with hope to return to normal days with fewer restrictions of COVID. Indeed we still have a long way to go, with the full economic effects of the pandemic likely to play out for decades & in many ways. This will have ramifications for digital marketing since pandemic-induced lockdowns will change online behaviours & spawn entirely new trends. Those days are long gone when social media was only about socializing; nowadays it is a platform for earning, the accelerated rise of eCommerce, and the growing meta-verse for digital connection. There’s also the change to working from home & the migration to hybrid work patterns, which will influence overall connectivity.
In this BLOG we are going back to look at 5 social media hacks that will help your business to stand out from the crowd in 2022. Let’s jump in,
1.) Put greater emphasis on video- Video content remains one of the most engaging forms of content. According to a study by 2022, 82% of all online content will be video content. This show important it is to start utilizing content with perfect social domain.If you’re not currently creating videos, it’s time that you include them in your content strategy. In the near future, videos will dominate social media, and anyone who doesn’t realize that will have a tough time.
2.) Smaller the network, popular the ads- Instagram isn’t the only “smaller” (if you can still call it that) platform that’s catching the attention of consumers and brands.
According to data shared by Pinterest Business, ads on their platform can generate twice the return on ad spend for retail brands, compared to other social media channels. WhileSnapchat isn’t as popular for marketing as Facebook and Instagram, Snapchat advertising statistics show that the potential advertising audience on Snapchat has increased notably. Also, considering Apple’s announcement earlier in 2021 that it will block the ability of Facebook to target a significant segment of its users, it’s key that brands start to look at other platforms.
3.) Influencing has taken over social media on another level- In 2022 influencers have taken over social media. Social media today is dominated by influencers who are getting paid exorbitant amounts to promote brands.The adoption of this trend can be seen from both perspectives. Not only is there a sheer rise in the number of influencers on social media, but there’s also an increase in marketing spending on influencer marketing by businesses.
4.) The key is inclusivity- In the last 2 years, social responsibility was a hot topic, and for a very good reason. In 2022, brands will need to continue to emphasize their commitment to inclusivity.Brands will need to know which social issues mean the most to their target audience and go over into action. Consumers have set high standards for brands when it comes to social responsibility & one-off gestures will no longer be enough.
5.) Popularity if Instagram and Twitter will remain popular- While a lot has been said about TikTok and smaller channels like Pinterest and Snapchat, Instagram and Twitter aren’t going anywhere in 2022.In fact, Twitter &Instagram will become more important to B2B businesses specifically. Social media is a platform where people connect and share. However, that doesn’t happen nowadays, it has become a platform where people choose to share their creative side.